Description

During this workshop, adjunct professor and international speaker, John Bertino, will discuss how to choose the right marketing channels and how to ​allocate resources according to priority and potential return on investment. 

You will learn:

• The buyers journey
• Understanding paid, earned, and owned media
• What is lead nurturing? 
• B2B VS B2C marketing differences (overview)
• Rational vs. emotional marketing appeals
• Explaining the relationship between sales and marketing through the lens of the marketing funnel 

SPEAKER

John Bertino is a certified inbound marketing consultant with over 10 years of experience honing his craft in digital marketing and SEO.  John is the owner/founder of The Agency Guy, Inc or ?TAG? as it?s known to many.

TAG is a disruptive marketing consultancy and agency search firm.  It represents over 200 vetted agencies and consultants that are custom-matched to brand needs based on project scope, budget, industry and location, among other factors.

John is also an international speaker and adjunct professor of marketing at Drexel University and the University of San Diego.

The Agency Guide works with you to minimize your company's risk by recommending marketing partners to you that channel-agnostic, built on real-world experience, and based on a practical philosophy of addressing your brand's needs in a way congruent with what they would do if we were in their position.